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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

(Kapferer, Jean-Nöel; Bastien, Vincent – The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands – page 47 – 2009 – Kogan Page). It provides a very good introduction to the concept of luxury fashion explaining how marketing rules are used in the marketing of luxury brands. Although luxury brands have a marketing strategy, it should not follow some of the main rules of the field. Kapferer and Bastien (2008) stated as a Moreover, is the USP really unimportant? (2009), The Luxury Strategy, Break the rules of marketing to build luxury brands, Philadelphia: Kogan Page Limited. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands pdf download free. Strategic BrandBuilding: Building, Measuring And Managing Brand Equity. Senior Vice President, Sales & Marketing. How Luxury Brands Can Reinvent the Customer Experience. If identity make luxury brands unique, it means that identity is the USP of a luxury brand.